Fashion > Under Graduate > B.A. (H) Fashion Marketing and Promotion (3 yrs)

Course Structure

Undergraduate Multidimensional course structures of all the courses at School of Fashion Technology offer a complete insight into various levels of Fashion and Apparel Industry viz; designing, production, merchandising and marketing. Core units of Undergraduate course provide students firm base to which value addition is provided through various specializations offered at all levels eg. Marketing and promotion, Apparel Designing etc. The learning outcomes comprise knowledge and skill enhancement programmes focusing upon communication skills, computer aided designing, interactive sessions, presentationsand guest lectures.

The curriculum comprises 50% core subjects, 25-30% core electives and balance 8-10 subjects are of optional
nature. While the core and core electives pertain to the department, the optionals can be drawn from any other discipline.

Optional may be chosen from within the department too. Undergraduate degrees of 3 years duration require a student to complete a minimum of 130 course credits with a minimum of 1.75 CGPA. Minimum time duration to complete an undergraduate course is 30 months, while maximum is 48 months.